Creating Quality Experiences
Established in April 2003 in Shenzhen, Yinli Group (formerly known as SCP Group) is China's leading commercial real estate investor, developer and operator. Yinli is dedicated to the mission of creating a shopping mall with perfect shopping experience. The Group has invested in more than 60 commercial real estate projects, which are located in the Pearl River Delta, the Yangtze River Delta and the Bohai Economic Rim, with a GFA of approximately 6 million square meters. The Group’s vision is to offer all that a quality life needs, and to become the go-to choice in experiential shopping and experiential commerce. Relying on its strength in resources integration and experience in commercial real estate development and operation, the Group now owns and manages more than 30 shopping malls including In City, with a GFA of more than 3 million square meters. Yinli also enjoys in-depth cooperation with a number of world-class commercial and financial partners such as Blackstone, ICBC International, and Wal-Mart.